QuickBooks is an accounting software package developed and marketed by Intuit. This campaign was the first attempt by Intuit to expand its market in Singapore and region. The task was to analyse QuickBooks global message and translate it to the local Asian markets.
Pleasure to work on this project along with: Perry Essig, Satbir Chatha, Tuomas Peltoniemi, ZhenZhang Yee, Dennisa Yao, Jimmy Kim, Andrew Donlan, Alice Farebrother, Andrea Lau, Ian Ong, KoonHoong Muk, Jimmy Neo. No particular order, please!
Agency: TBWA Singapore
My Role: Creative Direction