A Little Inspiration

Life is not that easy. In the world of canned coffee, inspiration is the motive and the reward for accomplishing those mundane tasks. Nescafé can be that little kick that stimulates consumers physically and mentally, helping them to get things done. They just might need a little bit of inspiration.

Everything you can imagine

A simple mindset, a "can do" spirit and a bit of sense of humour are the key to get throught the adversities of a exhausting day. With this scenario as starting point, the campaign was created, bringing the idea that "with a little of inspiration, you can".

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The fully integrated campaign includes two TVCs, on-line activation, OOH, POS, and six special editions of Nescafé cans.

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All six special editions of Nescafé cans. Each one presents a visual puzzle, inviting consumers to play each one online.

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Client: Nescafé
Agency: Publicis Hong Kong
My Role: Creative, Art Direction, Design